The Australia-Korea relationship in food and agriculture continues to go from strength to strength with the recent exhibition of 48 Australian producers at the Austrade Australian Pavilion at Seoul Food and Hotel 2023. Agriculture was highlighted as a key collaborative area in the Comprehensive Strategic Partnership and the KAFTA; Australian exports of products such as beef and dairy, and Korean investment in Australia continue to drive the relationship forward. 2021 saw major investment into Queensland’s beef industry, with Korean businesses Lotte International and CJ CheilJedang announcing the expansion of their investments across the next five years.
The AKBC’s report, Food for thought: Four key trends Australian food and beverage exporters need to know before entering the Korean market launched in 2022. Key insights from this report highlight the importance of knowing your target consumers in Korea, having a robust packaging and promotion strategy, assessing the impacts of Covid 19, and leveraging the ‘clean, green and premium’ image of Australian produce when considering your Korean market strategy. Insights shared at this event will contribute to the 2023 update of this publication.
Join AKBC for a lunch briefing hosted by Mazars. Event speakers: Owen Dingle, Partner at Mazars, Marie Piccone, Managing Director at Manbulloo and Chair of AKBC Food and Agribusiness sub-committee and Ryan Freer, Vice chairman of Auscham Korea and Former Trade and Investment Queensland Trade Commissioner will discuss current trends in Korea and Australia among purchasers and investors. Speakers will provide an overview of the investment landscape in Australia for Korean investors and the opportunities and challenges for Australian food and agricultural exporters to Korea.