Soft Power: Using sports diplomacy to score business outcomes in the Australia-Korea relationship

Released in 2020, the report "Using Sports Diplomacy to Score Business Outcomes in the Australia-Korea Relationship" by the Australia-Korea Business Council explores the power of sports diplomacy to strengthen business ties between Australia and Korea. This report showcases how sports can serve as a bridge to foster cultural understanding, promote economic partnerships, and enhance bilateral trade and investment. By leveraging the universal language of sports, the report reveals innovative strategies and success stories of utilising sporting events, sponsorships, and collaborations to create lasting business opportunities. With its compelling insights and practical recommendations, this report is a must-read for business leaders, policymakers, and sports enthusiasts interested in harnessing the potential of sports diplomacy to unlock new avenues of growth and collaboration in the Australia-Korea relationship.