AKBC e-Newsletter April



Dear AKBC Members,


Following the news of Asiana offering direct flights between South Korea and Melbourne, this month we profile tourism opportunities between Australia and Korea. The latest statistics show that South Korea is Australia’s eighth largest source of short-term visitor arrivals with 288,022 arrivals in 2023, and is the only country where 2023 arrivals have increased compared to 2019 (pre-COVID) arrivals. The boom in tourism is supported by increased air connectivity, with direct flights now available from major airlines including Korean Air, Asiana Airlines, Qantas, and Jetstar, servicing direct flights between Melbourne, Sydney, Brisbane and Incheon. This improved accessibility facilitates both leisure and business travel, underscoring the robust links between Australia and Korea.


Korean tourists are attracted to Australia's diverse natural landscapes, wildlife, and outdoor activities such as golf. Iconic Australian sites and a safe and welcoming environment, coupled with high-quality tourism services, play a crucial role in attracting Korean visitors. Additionally, the influence of Australian lifestyle and culture portrayed in popular TV shows and media also significantly shapes the perception and interests of Korean tourists, further enhancing their desire to visit and explore Australia.

Despite the comparatively lower number of Australians travelling to Korea, standing at about 90,000 annually, interest in South Korea as a travel destination is on the rise. This increase is driven by the cultural phenomenon of the Hallyu wave, which includes K-pop, Korean cuisine, and K-dramas. The allure of Korean pop culture continues to draw Australian tourists eager to immerse themselves in its vibrant offerings.


The interconnection between tourism and education between Australia and Korea has significantly deepened, driven by increased student mobility and educational exchanges. These exchanges are notably supported by initiatives like DFAT’s New Colombo Plan and are further bolstered by numerous scholarships and programs. These initiatives not only emphasise academic achievement but also focus on cultural immersion, allowing students from both countries to gain a deeper understanding of lifestyle and educational systems. Increased business activities between the two nations have also significantly boosted tourism and air travel.


As tourism continues to expand between Australia and Korea, the Australia-Korea Business Council supports the increase in direct flight services, enhancing connectivity and opening new avenues for cultural and business exchanges. The rise in tourism not only reflects the robust Australia-Korea bilateral relationship but also mirrors the booming trade and investment ties that continue to strengthen between our two nations.




Liz Griffin


Australia-Korea Business Council

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