The Korea Trade-Investment Promotion Agency (KOTRA), is the peak Korean government body for trade and foreign investment promotion. With 129 offices located across 84 countries, it is a global business platform designed to meet the needs of foreign buyers and investors. KOTRA not only contributes to Korea’s economic growth but also that of partner countries.
Their Sydney and Melbourne offices strive to create new opportunities that further increase the trade and investment partnership between Australian and Korean enterprises. This is achieved by hosting numerous trade promotions, comprehensive support services for both inbound and outbound investment, as well as employment support for Korean job seekers.
To commemorate the 60th anniversary of diplomatic trade relations this year, KOTRA has been hard at work organising the ‘Australia-Korea Business Plaza’; a multi-faceted program to promote bi-lateral trade on several fronts and foster communications between leaders of the net zero emissions movement.
The plaza consisted of five unique events, including: the ‘K-Consumer Goods Showcase’ which focussed on introducing trendy new Korean FMCG products to Australian distribution networks, the ‘Australia-Korea Online Business Consultation’ where manufacturers connected with potential Australian partners, the ‘Australian Water Industry Market Entry Webinar’ which provided an invaluable insight into Australia’s water industry infrastructure and more crucially, the demands of procurers from peak bodies of water (pun intended).
The plaza also provided the employment support team, K-Move, a platform to host the ‘Australian Employment Consultation Event’ to conduct face-to-face interview for skilled candidates. November closed off with the ‘Australia-Korea Green New Deal Cooperation Seminar’; a crucial meeting of key stakeholders working to achieve both governments’ targets for a carbon-free future.
KOTRA continues to cement their position in the forefront of international trade by relentlessly discovering opportunities for a broad range of entities to cooperate. As such, their presence in Australia continues to become ever so significant as the bi-lateral trade corridor expands.