After six years of market access, Victorian table grape exports have experienced bumper sales in Korea. Since 2014, the Victorian government, Austrade and several industry organisations have promoted table grapes to Korea through various initiatives including Korean business delegation visits to regional Victoria and educational materials for importers and retailers. Adam Cunneen, Victorian Commissioner for Japan and South Korea, said “the table grape success is a great example of persistence and consistent marketing needed in this region.”
Further, the Korea-Australia Free Trade Agreement (KAFTA) has significantly contributed to the increase in table grape sales. KAFTA has reduced the tariffs on table grapes from 45% to zero in January 2020. By April this year, Korean demand for Victorian table grapes had increased by 286% compared to April 2019. The recent success of Victorian table grapes in Korea is a prime example of how free trade agreements can benefit local businesses.
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