Hyundai launches the IONIQ electric vehicle brand

On August 10, Hyundai Motor Company launched its new brand of electric vehicles, IONIQ. The brand promises to offer sustainable vehicles with interiors designed to be “smart living spaces” including highly adjustable seats and wireless connectivity.

There are currently three IONIQ models expected to be released within the next four years. The IONIQ5, a midsize CUV, will be the first model launched in early 2021.

To promote the launch, Hyundai partnered with BTS to release the song, “IONIQ: I’m On It.” Within one week of its release, the official music video has already reached 14.6 million views.

“I hope Hyundai and BTS’s new collaboration song encourages the band’s global fan base as well as our customers to draw their attention to Hyundai’s vision for clean mobility, which is being realised through the new IONIQ EV brand,” said Wonhong Cho, Executive Vice President and Global Chief Marketing Officer at Hyundai.

The IONIQ brand will contribute to Hyundai’s Strategy 2025, which aims to position the company as the world’s third largest producer of green vehicles and sell one million battery electric vehicles by 2025.

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