Cooked food delivery is another increasingly popular service in Korea’s developing ‘untact’ or contactless economy.
During August 2020, online shopping platforms’ turnover from cooked food sales reached a record ₩1.67 trillion or A$2.06 billion. This represents a 236% increase compared to the August 2018 turnover numbers.
Korean farmers have also benefitted from the direct-to-customer delivery trend, according to the Ministry of Agriculture, Food and Rural Affairs.
“Urbanites are attracted to homemade food or liquor from microbusinesses in rural areas on the back of direct deals online. The consumption trend is positive in terms of elevating the income level of farming, forestry and fishery households,” an official said.
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