Getting Deals Done In Korea – Briefing By Peter Underwood (Melbourne and Sydney)

The Australia-Korea Business Council warmly invites its members to an intimate briefing with business consultant, author of First Mover (퍼스트 무버) and life-long Korea resident, Mr Peter Underwood. Mr Underwood will share his insights on how to get deals done in Korea and some of the cultural considerations you must observe when doing business in the Korean market.

For those looking to maximise their engagement and outcomes at the 39th AKBC-KABC Joint Meeting, this briefing is the perfect opportunity to attend and learn how best to position yourself and your company while in Busan. Using his 30+ years of experience assisting foreign businesses to enter and thrive in the Korean market, Peter will help you understand how to prepare your Korean strategy, build relationships in Korea and decode cultural differences and behaviours to get deals done.

If you are looking to accelerate the growth of your Korea-related business, this event is not to be missed. Last year’s briefing with Peter Underwood sold out within 24 hours so please register quickly to avoid disappointment.

About Mr Peter Underwood

Peter Underwood is the fourth generation of his family to live in Korea dating back to the late 19th century. He is fluent in Korean and holds a Bachelor of Arts degree in International Relations from Lewis and Clark College and an MBA in International Business from the University of San Francisco. He has been a business development consultant since the 1980s, supporting Western companies to succeed in Korea.

Through years of experience, he has become an expert in both Korean culture and Korean business and continues to play an active role in promoting Korea to the world. Peter currently sits on several not-for-profit and corporate boards and interacts frequently with the Chairs of some of Korea’s major conglomerates as well as influential public sector figures. Peter has close ties with the Australian Embassy, Austrade and AustCham in Korea, where his firm is a Silver sponsor.  Peter’s wife Diana is Australian and he travels here frequently.


Date: Friday, 21 September 2018
Time: 12.00pm for a 12.15pm start, concluding at 2.00pm
Venue: Sydney CBD
Cost: $50 for AKBC members,
$75 for non-members

Click here to register
(Sydney) AKBC Members



Date: Monday, 1 October 2018
Time: 12.00pm for a 12.15pm start, concluding at 2.00pm
Venue: Melbourne CBD
Cost: $50 for AKBC members,
$75 for non-members

Click here to register (Melbourne) AKBC Members

Expression of interest to attend – AKBC non-members
Please note that AKBC members will be given first preference at registration and max of one representative per company.

AKBC Membership

AKBC welcomes new members from both the Australian and Korean business community.

Join now

What’s on

AKBC runs events on a regular basis to keep members informed about the latest developments in Australia-Korea trade and investment.

See events

AKBC Newsletter

AKBC issues a monthly newsletter about the latest trends and developments in the Australia-Korea relationship. Sign up to our free e-newsletter by entering your email below.

Australia Korea Business Council
PO Box 24430
Melbourne, Vic 3001 Australia
Liz Griffin – Executive Director

The Australia-Korea Business Council is the leading national body committed to strengthening the Australia-Korea economic relationship.