[Webinar recording and recap] – Using Sports Diplomacy to Score Business Outcomes
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[Webinar recording and recap] – Using Sports Diplomacy to Score Business Outcomes

On June 19 2020,  the Australia-Korea Business Council (AKBC) held the first of two webinars on sports diplomacy, ‘Soft Power: Using Sports Diplomacy to Score Business Outcomes.’ Moderated by AKBC’s Executive Director Liz Griffin, several leading industry experts provided insights into how businesses can engage with sports diplomacy and further Australia-Korea bilateral relations. The panellists included Cam Vale (CEO of Baseball Australia), Andrew Walton (CEO of Rosterfy), Bruce Djite (Director of Football at Adelaide United and former Australian Socceroo) and Trent Smyth (CEO of the Sports Diplomacy Foundation).

Key takeaways include

  • The full potential of sports diplomacy is yet to be realised in the Australia-Korea relationship
  • The ownership of some sporting teams by Korean conglomerates presents an opportunity for Australia to connect with those companies on a sporting and business level
  • Sports diplomacy, with the support of government and industry, can establish deep relationships within the Australia-Korea corridor beyond commercial sponsorship and business transactions

Click here to read the full event summary.