How is COVID-19 changing the way Koreans consume food?
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How is COVID-19 changing the way Koreans consume food?

As social distancing and a greater emphasis on hygiene become the new normal around the world, Koreans are changing their eating behaviours.

“The increased awareness of food safety, and demands for healthy food and preference for noncontact transactions … such consumption patterns will continue for a long time and become the factor to lead structural changes in the food and beverage market,” wrote Jung Gui-il, a researcher at the Korea International Trade Association.

New government guidelines for restaurants encourage diners to use their own plates and avoid sharing utensils, which is strikingly different to Korea’s communal eating culture.

Further, the rising popularity of online food ordering has resulted in brick-and-mortar retailers, such as Emart and Lotte, expanding their online shopping channels and app delivery options. Korea’s leading delivery app Baemin has taken noncontact delivery one step further by introducing Dilly Tower, its first self-driving robot which delivers room service to guests at H Avenue Hotels.

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